Funda
Isilinganiso sekhwalithi nemikhawulo yemilayezo ye-WhatsApp
I-Meta ibheka indlela amakhasimende asabela ngayo emilayezweni yenu ye-WhatsApp. Lokho kusabela kubumba isilinganiso senu sekhwalithi (quality rating), kunquma ukuthi ama-template enu ayaqhubeka yini nokuthunyelwa futhi kuthinta ukuthi imikhawulo yenu yemilayezo (messaging limits) ikhula ngokushesha kangakanani. Lo mhlahlandlela uchaza isilinganiso sekhwalithi nemikhawulo yemilayezo ye-WhatsApp njengoba i-Meta iyichaza namuhla.
Indlela i-Meta elinganisa ngayo ikhwalithi yemilayezo
I-Meta isekela ikhwalithi yemilayezo endleleni abasebenzisi be-WhatsApp abayamukele ngayo imilayezo yenu ezinsukwini eziyisikhombisa ezedlule, lapho izinsuku zakamuva zinesisindo esikhulu. Izimpawu zingumbono wabasebenzisi: ukuvimba, imibiko, ukuthulisa, ukufaka ku-archive nezizathu abantu abazinikezayo lapho benivimba. Izinombolo ezinethrafikhi ephezulu zingabona ikhwalithi yazo ishintsha phakathi nemizuzu.
Ningabona isimo senombolo yenu yocingo, isilinganiso sekhwalithi nomkhawulo wemilayezo ku-WhatsApp Manager, ngaphansi kuka-Account tools, Phone numbers.
Izilinganiso zekhwalithi zama-template
| Isilinganiso | Ku-WhatsApp Manager | Okushoyo |
|---|---|---|
| Okuluhlaza | Active - High quality | Umbono omubi omncane noma awukho nhlobo. I-template ingathunyelwa. |
| Okuphuzi | Active - Medium quality | Umbono omubi ovela kubasebenzisi abaningana noma amazinga aphansi okufundwa. Ingase imiswe maduze. |
| Okubomvu | Active - Low quality | Umbono omubi noma amazinga aphansi okufundwa. Ingathunyelwa kodwa isengozini yokumiswa noma yokucishwa. |
| Akwaziwa | Active - Quality pending | I-template entsha engakabi nawo umbono. Ingathunyelwa. |
Lapho ama-template emiswa
I-template efinyelela esilinganisweni esiphansi kakhulu imiswa ngokuzenzakalelayo: amahora angu-3 okokuqala, amahora angu-6 okwesibili, futhi icishwa okwesithathu. I-template emisiwe ayikwazi ukuthunyelwa, futhi anikhokhiswa ngemizamo. Uma ibhizinisi liqhubeka nokuthumela ama-template ekhwalithi ephansi, inombolo yocingo uqobo ingagcina ithintekile.
Imikhawulo yemilayezo ye-WhatsApp
Umkhawulo wemilayezo yinani labasebenzisi be-WhatsApp abahlukene ibhizinisi lenu elingabafikisela imilayezo ngaphandle kwesikhathi sesevisi yamakhasimende esikhathini esihambayo samahora angu-24. Izimpendulo ngaphakathi kwesikhathi esivulekile azibalwa.
| Umkhawulo | Indlela yokufika kuwo |
|---|---|
| 250 | Umkhawulo wokuqala we-business portfolio entsha |
| 2 000 | Qedelani indlela yokukhula (scaling path) (bheka ngezansi) |
| 10 000 | Ukukhula okuzenzakalelayo |
| 100 000 | Ukukhula okuzenzakalelayo |
| Akunamkhawulo | Ukukhula okuzenzakalelayo |
Indlela yokukhuphula umkhawulo wenu wemilayezo
Fikani ku-2 000 ngendlela yokukhula
Qinisekisani ibhizinisi lenu ku-Meta, nicele uzakwenu (partner) aliqinisekise uma nguye owanibhalisa, noma nifikise imilayezo ye-template engu-2 000 ngaphandle kwezikhathi zesevisi kubasebenzisi abahlukene phakathi nezinsuku ezingu-30 nisebenzisa ama-template ekhwalithi ephezulu.
Vumelani ukukhula okuzenzakalelayo kusebenze
Kusukela ku-2 000, i-Meta ikhuphula umkhawulo wenu ngezinga elilodwa phakathi namahora angu-6 lapho nithumela imilayezo yekhwalithi ephezulu kuzo zonke izinombolo nama-template futhi nisebenzise okungenani ingxenye yomkhawulo wenu wamanje ezinsukwini ezingu-7 ezedlule.
Yabelanani ngomkhawulo ngokuhlakanipha
Kusukela ngomhla ka-7 Okthoba 2025 imikhawulo imiswa nge-business portfolio, hhayi ngenombolo. Zonke izinombolo ku-portfolio zabelana ngomkhawulo owodwa, ngakho inombolo eyodwa ematasa ingawusebenzisa wonke.
Indlela yokugcina isilinganiso sekhwalithi esiphezulu
- Thumelani imilayezo kuphela kubantu abanikeze imvume yokuthola imilayezo evela ebhizinisini lenu.
- Yenzani imilayezo iqondane nomuntu futhi ibe wusizo. Gwemani imilayezo yokwamukela engenanjongo ecacile.
- Ningathumeli imilayezo eminingi kakhulu ngosuku kumuntu oyedwa.
- Nikezani indlela elula yokuhoxa emilayezweni yokumaketha.
- Misani umkhankaso okwesikhashana uma i-template iba phuzi bese nithola isizathu.
- Gcinani ukumaketha ne-utility kuhlukene, ukuze izibuyekezo zama-oda zingabonwa njengezikhangiso.
Imikhawulo yokumaketha ngomsebenzisi ngamunye
Ngokwehlukile, i-WhatsApp ingakhawulela inani lama-template okumaketha umuntu oyedwa awathola kuwo wonke amabhizinisi lapho lowo muntu kungenzeka angabambi iqhaza. Leyo milayezo iyehluleka nephutha 131049; i-Meta yeluleka ukulinda okungenani amahora angu-24 ngaphambi kokuzama futhi. Le mikhawulo ngomsebenzisi ngamunye ayisebenzi ezinombolweni zamabhizinisi, noma kubasebenzisi, abase-EEA, e-United Kingdom, eJapane noma eNingizimu Korea.
Ukulandelela ikhwalithi ku-BelloSend
Ukuhlaziywa kwedatha (analytics) ku-BelloSend kukhombisa isimo sokufika, sokufundwa nesokwehluleka kwemilayezo nemikhankaso, kanye nempilo ye-akhawunti ye-Meta, ukuze nibone izinga lokufundwa elehlayo ngaphambi kokuba i-Meta imise i-template.
Amaqiniso ahlolwe ngomhla ka-2026-10-05. https://developers.facebook.com/documentation/business-messaging/whatsapp/messages/send-messages · https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/template-quality · https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/template-pausing · https://developers.facebook.com/documentation/business-messaging/whatsapp/messaging-limits · https://developers.facebook.com/documentation/business-messaging/whatsapp/upcoming-messaging-limits-changes · https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/marketing-templates/per-user-limits
Imibuzo evame ukubuzwa
Yini eyehlisa isilinganiso senu sekhwalithi ye-WhatsApp?
Umbono omubi wabasebenzisi ezinsukwini eziyisikhombisa ezedlule: ukuvimba, imibiko, ukuthulisa, ukufaka ku-archive nezizathu zokuvimba. Amazinga aphansi okufundwa nawo alimaza ikhwalithi ye-template.
Ingabe umkhawulo wemilayezo ungowenombolo yocingo ngayinye?
Cha. Kusukela ngomhla ka-7 Okthoba 2025 i-Meta iwumisa nge-business portfolio, futhi zonke izinombolo ku-portfolio ziyabelana ngawo.
Ingabe izimpendulo kumakhasimende ziyabalwa emkhawulweni?
Cha. Kubalwa kuphela imilayezo efikiswe ngaphandle kwesikhathi sesevisi yamakhasimende kubasebenzisi abahlukene.
Nisuka kanjani ku-250 niye ku-2 000?
Qedelani i-Meta Business Verification, noma nifikise imilayezo engu-2 000 ngaphandle kwezikhathi zesevisi kubasebenzisi abahlukene phakathi nezinsuku ezingu-30 ngama-template ekhwalithi ephezulu.
Ingabe isilinganiso sekhwalithi esiphansi sizowehlisa umkhawulo wenu?
Amanothi e-Meta ngoshintsho luka-Okthoba 2025 athi ukwehla kwekhwalithi yenombolo yocingo akusawehlisi umkhawulo wemilayezo. Ikhwalithi ephansi isavimba ukukhula okuzenzakalelayo futhi ingenza ama-template amiswe.