The WhatsApp Business API and team inbox for businesses across India.
Answer customers from Mumbai to Bengaluru, Delhi NCR, Hyderabad and Jaipur on one official WhatsApp number shared by your whole team, with Instagram in the same inbox. Plans are shown in Indian rupees, and Meta's per-message fees for +91 numbers are among the lowest on its rate card.
How Indian businesses talk to customers on WhatsApp and Instagram
India is WhatsApp's largest market, and for many customers it has replaced the phone call and the email. People find a brand on Instagram Reels or a Click-to-WhatsApp ad, tap through and ask "price?" or "available in size M?". Order confirmations, OTPs, delivery updates and appointment reminders all arrive on WhatsApp, and customers expect a reply within minutes, including late in the evening and on Sundays. Payment usually happens over UPI or cash on delivery, and the customer often sends the UPI screenshot back in the same chat.
Customers write in English, in Hindi and very often in Hinglish typed in Roman script, and just as easily in Tamil, Telugu, Marathi, Bengali, Gujarati or Kannada, depending on the city. Many send voice notes instead of typing. A team in Pune may serve a buyer in Chennai and another in Lucknow on the same afternoon, so it needs saved replies and approved templates in more than one language, and the full chat history in front of whoever picks up.
The sectors that rely on WhatsApp are broad: D2C brands and Shopify sellers, jewellers and saree shops, Surat textile wholesalers sending catalogues to resellers, coaching institutes and edtech, clinics, diagnostic labs and dental chains, real estate developers and channel partners, travel agents, car dealers, insurance advisers and local service businesses from salons to pest control.
The trouble starts when sales are growing but WhatsApp still lives on one phone. A store manager holds the business number, leads from a weekend ad go unanswered, a payment screenshot is buried in a long thread, and nobody can tell who promised which delivery date. Broadcasting offers from the WhatsApp Business app or from unofficial bulk-sender tools gets numbers reported and banned, often just before a festive sale. A shared inbox on the official API puts every chat in one queue, assigned to the right person, with templates that Meta has approved.
What Indian teams do with BelloSend every day
Cash-on-delivery confirmation for D2C brands
Before a COD parcel leaves the warehouse in Gurugram or Bhiwandi, send an approved utility template with Confirm and Cancel buttons. Confirmed orders are tagged and shipped, cancellations are caught before the courier is booked, and customers who reply with a question land in the shared inbox for an agent to answer.
Diwali, Navratri and Eid campaigns
On the Max plan, send a festive offer as a Meta-approved marketing template to contacts tagged as opted in, segmented by city or past purchase. Delivery, read and failure status show for each message, and every reply opens a normal conversation that your sales team can pick up during the busy season.
Appointment reminders for clinics and labs
Clinics in Bengaluru, diagnostic labs in Delhi and dental chains in Hyderabad can send utility templates the day before a visit, with buttons to confirm or reschedule. Patients who need to change a slot reach the front desk in the same chat, and the full history stays on the contact.
Lead follow-up for real estate
Enquiries from portals and Click-to-WhatsApp ads for a project in Pune or Noida arrive in one inbox. Assign each lead to a sales executive, add tags such as budget or configuration, leave internal notes after a site visit, and hand the chat to a colleague without losing anything the buyer already said.
Admissions and fee reminders for coaching institutes
Coaching centres in Kota, Delhi or Hyderabad can let a chatbot answer common questions about batches, timings and fees, then hand serious enquiries to a counsellor. Send utility templates for class schedule changes and fee due dates to students and parents who agreed to receive them.
Catalogues and quotes for wholesalers
Textile and garment wholesalers in Surat, Tiruppur or Ludhiana can share product photos, PDFs and price lists with resellers from saved quick replies, prepare quotes in the chat and keep every buyer's previous orders and notes in one contact record that the whole team can see.
Order and delivery updates in Hindi and English
Create the same order confirmation, shipping update and delivery template in English and in Hindi, or in another Indian language your customers prefer, and submit each one to Meta for approval. Agents then pick the right version for each customer, and the chatbot can follow instructions written for your customers.
After-sales service and WhatsApp calls
Electronics and appliance sellers can collect warranty questions, photos and invoices in one chat, route them to the service team and track each case until it is closed. On Pro and Max, when Meta enables calling on your number, agents take and place WhatsApp calls from the browser or the Android app.
Everything your team needs to work on WhatsApp and Instagram.
BelloSend joins daily customer service, structured outreach and automation without forcing your team to stitch together separate tools.
Shared team inbox
Handle WhatsApp and Instagram conversations together, assign contacts, use quick responses and keep customer context visible.
Instagram comments and mentions
See comments and mentions beside your direct messages and answer each one publicly under the post or privately in a DM.
Campaigns and templates
Manage Meta templates for compliant WhatsApp campaigns to opted-in contacts, and save Instagram templates — cards, buttons and post shares — for replies your team sends every day.
Chatbot and AI
Build chatbot workflows, keywords, AI-assisted contexts and human hand-off paths that answer on WhatsApp and Instagram, each channel with its own instructions.
Contacts and teams
Organize contacts with tags, create teams and control access with roles and granular permissions.
Flows and calling
Create interactive WhatsApp Flows and, when enabled by Meta, manage business calling, IVR and transfers.
Live analytics
Track messages, contacts, sessions, campaigns, agent performance and Meta account insights across both channels.
One conversation history. The right teammate. No lost context.
Give support and sales teams a shared place to answer WhatsApp and Instagram, while assignments, availability and permissions keep work organized.
- WhatsApp and Instagram direct messages in one queue
- Instagram comments and mentions answered in public under the post or privately in a DM
- Contact and message history in one view
- Teams, assignments and agent transfers
- Quick responses and custom actions
Move from approved template to measurable campaign.
Sync WhatsApp templates, segment opted-in contacts and monitor delivery without hiding the operational details your team needs. WhatsApp campaigns reach your opted-in contacts; Instagram campaigns reach the people who messaged you in the last 24 hours, because Instagram never lets a business start the conversation.
- Meta template management and synchronization
- CSV contact imports, tags and targeting
- Delivery, read and failure status visibility
- Saved Instagram templates — cards, buttons and post shares — for replies inside an open conversation
Automate repeatable work without trapping customers.
Use keywords, visual flows, AI contexts and external webhooks on both channels, then transfer the conversation to a person when it matters.
- Visual chatbot and WhatsApp Flow builders
- AI contexts and configurable providers, with separate instructions per channel
- Ice breakers and a persistent menu on your Instagram profile
- Human hand-off, queues and SLA workflows
From your number to a working team in three steps.
BelloSend supports Meta Embedded Signup and manual Cloud API configuration, depending on how your business manages its WhatsApp assets.
Connect your WhatsApp account
Choose eligible Coexistence or Direct Cloud API setup and connect the business assets authorized in Meta.
Prepare your workspace
Invite users, assign roles and teams, sync templates, organize contacts and configure your workflows.
Serve, automate and improve
Handle real conversations, launch compliant campaigns and use live operational data to improve.
Connect securely. Integrate on your terms.
Use official WhatsApp connectivity, scoped API keys and outbound webhooks while keeping each organization, credential and action properly controlled.
Official Meta APIs
Connect through Meta’s WhatsApp Business Platform and Instagram Messaging API, without unofficial routes.
APIs and outbound webhooks
Create scoped API keys and signed event destinations that cover WhatsApp and Instagram, to connect BelloSend with approved business systems.
Protected integration secrets
Access tokens and app secrets are encrypted at rest when stored by the configured production service.
Organization isolation
Accounts, contacts, messages and settings are scoped to the active organization.
Roles and permissions
Use Admin, Manager, Agent or custom roles to grant only the access each person needs.
Audit history
Review changes to key resources and understand who changed operational settings.
Answer from anywhere, on Android.
The same inbox, the same organizations, the same permissions — built as a real Android app rather than a website in a frame. Available now for Android; iOS is coming.
Android 7.0 or newer · free with your BelloSend account · updates itself
A native experience
Swipe, search, record a voice note, send a picture from the camera — at the speed the phone moves, offline-tolerant, with your chats where you left them.
Notifications that arrive
A new customer message rings the phone even when BelloSend is closed, with the message in the shade and a tap straight into that conversation.
Calls, made simple
Take a WhatsApp call on a locked phone the way any call arrives, and place one from a conversation in a tap — speaker, mute and transfer included.
What teams say after switching.
Support leads, campaign managers and admins on what changed day to day.
We had four people answering from one phone and it was a mess. Now I can see who is on what, and the notes stay with the chat when someone hands it over.
Honestly I expected to fight with the setup. First campaign went out in about twenty minutes and I could finally see who actually read it.
Adding an agent takes two minutes and I choose exactly what they can open. That was my main worry before we moved everything over.
One price, everything included
Every plan carries the whole product. What changes is how much of it you need — how many people, numbers and contacts.
Billed monthly or yearly. Change or stop whenever you like.
WhatsApp marketing rules for businesses in India
India's data-protection law is moving into force in phases, and WhatsApp has its own rules on top. Here is what businesses messaging customers in India should plan for.
The Digital Personal Data Protection Act, 2023
The Digital Personal Data Protection Act, 2023 (Act No. 22 of 2023) governs how businesses collect and use the personal data of people in India, including names, phone numbers and chat content. It is administered by the Ministry of Electronics and Information Technology (MeitY), and the Data Protection Board of India enforces it, with penalties of up to ₹250 crore for the most serious failures.
DPDP Rules, 2025 and the phased timeline
The Government notified the DPDP Rules, 2025 on 14 November 2025, with an eighteen-month period for phased compliance. Most duties on businesses, such as notices, consent and breach reporting, apply from around May 2027. Until then the older Information Technology Act, 2000 and its rules on sensitive personal data still apply, so use the transition period to get your consent records in order.
Consent and notice before marketing
Under the DPDP Act, consent must be free, specific, informed and given by a clear action, and the customer must be told in a separate, plain notice what data you collect and why. Customers can withdraw consent at any time, and withdrawing must be as easy as giving it. For WhatsApp marketing, record when and where each person agreed and act on opt-outs immediately.
Transfers of data outside India
The DPDP Act lets businesses process personal data outside India, except in countries the Central Government restricts by notification. If your customer data is handled by software or service providers abroad, check the current notifications, cover the transfer in your contracts and tell customers in your privacy notice.
TRAI rules on unsolicited commercial communication
TRAI's Telecom Commercial Communications Customer Preference Regulations, 2018, amended in 2025, govern promotional SMS and voice calls on telecom networks and the Do Not Disturb (DND) preferences customers register. They are written for telecom operators and senders, not for WhatsApp, but a number on DND is a clear signal: do not move SMS lists to WhatsApp without fresh opt-in.
Meta's opt-in, template and 24-hour rules
Meta requires opt-in before a business messages someone on WhatsApp, naming your business and what you will send. You can reply freely within 24 hours of a customer's last message; outside that window you need a template approved by Meta. Messages to people who did not ask for them lead to blocks, a lower quality rating and limits on your number.
Sector rules for regulated businesses
Banks, NBFCs and lending apps follow Reserve Bank of India directions on customer communication and recovery, and insurers and brokers have their own regulators' rules. If you work in a regulated sector, check those requirements before sending reminders or offers on WhatsApp, and keep templates factual and respectful.
This is general information about the rules in India, not legal advice; check your own obligations with a qualified adviser.
Questions about BelloSend and the WhatsApp Business API
Is the WhatsApp Business API legal for businesses in India?
Yes. The WhatsApp Business API, Meta's WhatsApp Business Platform, is Meta's official way for businesses to message customers, and BelloSend connects only through it. BelloCloud LLC is verified by Meta as a Tech Provider. You still need customers' opt-in for marketing, approved templates outside the 24-hour window, and to follow the Digital Personal Data Protection Act, 2023 as its duties come into force.
How much does Meta charge per WhatsApp message in India?
On Meta's rate card effective 1 October 2026, a delivered marketing template to a +91 number costs USD 0.0118, and utility, authentication and service messages cost USD 0.0014, before volume discounts. In India, utility and authentication discounts go up to 30% at high volume. Each number gets 1,000 free service messages a month. Use our free WhatsApp pricing calculator for an estimate.
Can I see BelloSend prices in rupees and pay from India?
Yes, the pricing section can show the Growth, Pro and Max plans in Indian rupees, converted from the base price at the day's exchange rate for reference, or in US dollars or euros. Plans are billed monthly or yearly. For invoicing and the payment options available to your business, write to our team on WhatsApp or at contact@bellosend.net before you subscribe.
What is the difference between the WhatsApp Business app and the API for an Indian shop?
The free WhatsApp Business app suits one person on one phone and a few linked devices. Once several staff answer customers, or you need approved templates for order updates and campaigns, the API is the better fit: the whole team works from one number in a shared inbox, with assignments, notes, chatbot and analytics. Meta charges per delivered message on the API.
Can I keep my existing business number and the WhatsApp Business app?
Yes, you connect your existing number. If Meta makes it eligible for Coexistence during setup, you keep using the WhatsApp Business app on your phone while the same number works in BelloSend, and up to six months of one-to-one chats can sync. Otherwise a Direct Cloud API setup moves the number to BelloSend only. Broadcast lists in the app are disabled after Coexistence onboarding.
How do I get the WhatsApp green tick in India?
Only Meta grants it; Meta now calls it an Official Business Account. Your business portfolio must complete Meta Business Verification, the number must be on the WhatsApp Business Platform for at least 30 days, with two-step verification and an approved display name. You then request it in WhatsApp Manager. BelloSend can help you prepare, but nobody can guarantee the badge.
Can I send messages in Hindi and other Indian languages?
Yes. Customers can write to you in any language, and your team replies in the shared inbox. For templates, you create a version for each language your customers use, such as English and Hindi, and Meta reviews each one. The BelloSend website is available in English and Hindi; the app itself is in English, French, Arabic and Spanish, and support answers in English.
Can I send bulk WhatsApp messages for a Diwali sale?
Yes, on the Max plan, as WhatsApp campaigns: you send a Meta-approved marketing template to contacts who opted in, and you see delivery, read and failure status. Lists bought from third parties or copied from SMS databases are not allowed by Meta and lead to blocks. Your business stays responsible for consent and opt-outs under Meta's policy and Indian law.
Which Indian businesses use the WhatsApp Business API?
Any business with regular customer conversations: D2C and ecommerce brands, retail and jewellery stores, clinics and diagnostic labs, coaching institutes and schools, real estate developers, travel agents, car dealers, insurance advisers and service businesses. BelloSend fits teams that want WhatsApp and Instagram in one inbox, with unlimited contacts on every plan and no BelloSend fee per message.
How do I get started, and how long does setup take?
Book a call or message us on WhatsApp at +1 505 528 3844, and we create your workspace and help with onboarding. You connect your number through Meta's Embedded Signup, invite your team, sync or create templates and import contacts from a CSV file. Your first payment is covered by a 14-day money-back guarantee if BelloSend is not right for you.
Bring your WhatsApp and Instagram operations into one clear workspace.
Give your team the conversations, automation and controls they need without adding another disconnected process.