The WhatsApp Business API and team inbox for businesses in the United States.
Answer customers in English, Spanish and every other language they write in, from one official WhatsApp number your whole team shares, with Instagram in the same inbox. Plans are priced in US dollars, and BelloSend adds no fee per message.
How American businesses talk to customers on WhatsApp and Instagram
Texting still dominates in the United States, but WhatsApp has become a serious customer channel. In July 2024 Meta said WhatsApp had passed 100 million monthly active users in the US, with the fastest growth in Los Angeles, New York, Miami and Seattle and more than 10 million users in Texas. Many of those customers already use WhatsApp every day with family and friends abroad, so they expect to reach a business there too, often from a Click-to-WhatsApp ad on Instagram or Facebook, or a WhatsApp button on a website.
Your customers write in English, and very often in Spanish. Depending on the city, they may also write in Portuguese, Haitian Creole, Hindi, Arabic, Russian or Tagalog, and many switch languages in the same chat or send voice notes. A team that can see who speaks what, tag the contact and hand the chat to a colleague who speaks that language answers faster and loses fewer sales.
The sectors that lean on WhatsApp are easy to spot: real estate agents in Miami and Houston, immigration and personal injury law firms, dental offices and med spas, travel agencies, car dealers, home services contractors, freight forwarders shipping to Latin America and the Caribbean, and online stores whose customers live in the US and abroad. Many of them also run Instagram, where comments and DMs bring in the same leads.
The trouble starts when WhatsApp lives on one phone. A sales rep leaves and the client history leaves with them, weekend messages wait until Monday, and two people answer the same customer differently. Bulk tools that automate the WhatsApp app break Meta's terms and get numbers banned. The official WhatsApp Business API, used through a shared inbox, gives every agent the same number, a full history and a record of who said what.
What US teams do with BelloSend every day
Order and shipping updates for online stores
Send an approved utility template when an order is confirmed, shipped or out for delivery, with the tracking number filled in. On the Max plan, your store triggers these messages through BelloSend's API and webhooks, or through Zapier, Make or n8n. When a customer replies with a question, the chat lands in the shared inbox for an agent.
Appointment reminders for dental offices and med spas
Remind patients the day before with a utility template and buttons to confirm or reschedule, so the front desk spends less time on the phone. Keep the message to the date, time and location, and leave treatment details out. Replies come back to the same inbox, where the receptionist sees the full history.
Bilingual lead handling for real estate teams
Buyers in Miami, Houston or Los Angeles often write in Spanish or Portuguese from an Instagram post or a listing link. Tag each lead by language and neighborhood, assign it to the agent who speaks that language, and keep internal notes on budget and showings. If an agent leaves, the conversations stay with the brokerage.
Quotes and dispatch for home services
Roofers, HVAC and remodeling contractors receive photos of the job on WhatsApp. Your office answers with a saved quick reply, attaches the estimate as a PDF and assigns the job to a crew lead. When Meta enables calling on your number, the customer can call the business on WhatsApp, and you can transfer the call to the right person.
An after-hours chatbot in English and Spanish
On Pro and Max, a chatbot answers common questions at night and on weekends: opening hours, service areas, prices, how to book. Build separate keyword flows for English and Spanish, or let the AI answer from your saved replies and catalogue. Anything it can't solve waits for an agent in the morning, with the full conversation.
Holiday rush, from Black Friday to the holidays
Between Thanksgiving and the end of December, message volume can jump. Run Click-to-WhatsApp ads, answer Instagram comments publicly or in a DM, and use quick replies for shipping cutoffs and return policies. Because Meta does not currently deliver marketing templates to US numbers, focus on fast replies inside the 24-hour window and on utility messages.
Serving customers abroad from a US business
Travel agencies, freight forwarders and exporters often serve clients in Mexico, Colombia, Brazil or the Caribbean. One BelloSend inbox handles US and international numbers together. On the Max plan, WhatsApp campaigns with approved templates can reach opted-in contacts outside the US, where Meta delivers marketing messages, priced at each recipient country's rate.
Payment and renewal reminders for service businesses
Insurance agencies, gyms, tutoring centers and B2B service firms remind clients of an upcoming invoice or renewal with a factual utility template: the amount, the due date and a link to pay. Keep offers out of it so Meta approves it as utility. Replies and questions go straight to the billing team in the shared inbox.
Everything your team needs to work on WhatsApp and Instagram.
BelloSend joins daily customer service, structured outreach and automation without forcing your team to stitch together separate tools.
Shared team inbox
Handle WhatsApp and Instagram conversations together, assign contacts, use quick responses and keep customer context visible.
Instagram comments and mentions
See comments and mentions beside your direct messages and answer each one publicly under the post or privately in a DM.
Campaigns and templates
Manage Meta templates for compliant WhatsApp campaigns to opted-in contacts, and save Instagram templates — cards, buttons and post shares — for replies your team sends every day.
Chatbot and AI
Build chatbot workflows, keywords, AI-assisted contexts and human hand-off paths that answer on WhatsApp and Instagram, each channel with its own instructions.
Contacts and teams
Organize contacts with tags, create teams and control access with roles and granular permissions.
Flows and calling
Create interactive WhatsApp Flows and, when enabled by Meta, manage business calling, IVR and transfers.
Live analytics
Track messages, contacts, sessions, campaigns, agent performance and Meta account insights across both channels.
One conversation history. The right teammate. No lost context.
Give support and sales teams a shared place to answer WhatsApp and Instagram, while assignments, availability and permissions keep work organized.
- WhatsApp and Instagram direct messages in one queue
- Instagram comments and mentions answered in public under the post or privately in a DM
- Contact and message history in one view
- Teams, assignments and agent transfers
- Quick responses and custom actions
Move from approved template to measurable campaign.
Sync WhatsApp templates, segment opted-in contacts and monitor delivery without hiding the operational details your team needs. WhatsApp campaigns reach your opted-in contacts; Instagram campaigns reach the people who messaged you in the last 24 hours, because Instagram never lets a business start the conversation.
- Meta template management and synchronization
- CSV contact imports, tags and targeting
- Delivery, read and failure status visibility
- Saved Instagram templates — cards, buttons and post shares — for replies inside an open conversation
Automate repeatable work without trapping customers.
Use keywords, visual flows, AI contexts and external webhooks on both channels, then transfer the conversation to a person when it matters.
- Visual chatbot and WhatsApp Flow builders
- AI contexts and configurable providers, with separate instructions per channel
- Ice breakers and a persistent menu on your Instagram profile
- Human hand-off, queues and SLA workflows
From your number to a working team in three steps.
BelloSend supports Meta Embedded Signup and manual Cloud API configuration, depending on how your business manages its WhatsApp assets.
Connect your WhatsApp account
Choose eligible Coexistence or Direct Cloud API setup and connect the business assets authorized in Meta.
Prepare your workspace
Invite users, assign roles and teams, sync templates, organize contacts and configure your workflows.
Serve, automate and improve
Handle real conversations, launch compliant campaigns and use live operational data to improve.
Connect securely. Integrate on your terms.
Use official WhatsApp connectivity, scoped API keys and outbound webhooks while keeping each organization, credential and action properly controlled.
Official Meta APIs
Connect through Meta’s WhatsApp Business Platform and Instagram Messaging API, without unofficial routes.
APIs and outbound webhooks
Create scoped API keys and signed event destinations that cover WhatsApp and Instagram, to connect BelloSend with approved business systems.
Protected integration secrets
Access tokens and app secrets are encrypted at rest when stored by the configured production service.
Organization isolation
Accounts, contacts, messages and settings are scoped to the active organization.
Roles and permissions
Use Admin, Manager, Agent or custom roles to grant only the access each person needs.
Audit history
Review changes to key resources and understand who changed operational settings.
Answer from anywhere, on Android.
The same inbox, the same organizations, the same permissions — built as a real Android app rather than a website in a frame. Available now for Android; iOS is coming.
Android 7.0 or newer · free with your BelloSend account · updates itself
A native experience
Swipe, search, record a voice note, send a picture from the camera — at the speed the phone moves, offline-tolerant, with your chats where you left them.
Notifications that arrive
A new customer message rings the phone even when BelloSend is closed, with the message in the shade and a tap straight into that conversation.
Calls, made simple
Take a WhatsApp call on a locked phone the way any call arrives, and place one from a conversation in a tap — speaker, mute and transfer included.
What teams say after switching.
Support leads, campaign managers and admins on what changed day to day.
We had four people answering from one phone and it was a mess. Now I can see who is on what, and the notes stay with the chat when someone hands it over.
Honestly I expected to fight with the setup. First campaign went out in about twenty minutes and I could finally see who actually read it.
Adding an agent takes two minutes and I choose exactly what they can open. That was my main worry before we moved everything over.
One price, everything included
Every plan carries the whole product. What changes is how much of it you need — how many people, numbers and contacts.
Billed monthly or yearly. Change or stop whenever you like.
The rules for WhatsApp marketing and customer messaging in the US
The United States has no single national privacy law. Instead, federal telemarketing rules, state privacy laws and sector laws apply side by side, and Meta adds its own rules for WhatsApp. Here is what a business messaging US customers should know.
State privacy laws, starting with California (CCPA/CPRA)
The California Consumer Privacy Act, as amended by the CPRA (Cal. Civ. Code § 1798.100 and following), gives California residents the right to know, delete and correct their data and to opt out of its sale or sharing. It applies to for-profit businesses that meet its thresholds and is enforced by the California Privacy Protection Agency and the Attorney General. A growing number of states, including Virginia, Colorado and Texas, have similar laws. Keep a privacy notice that covers WhatsApp, and be ready to answer data requests.
Telephone Consumer Protection Act (TCPA)
The TCPA (47 U.S.C. § 227) and the FCC's rules (47 CFR § 64.1200) require prior express written consent before a business sends marketing calls or texts to a cell phone using an autodialer or a prerecorded voice. Whether these rules cover messages on an app like WhatsApp is not fully settled, so the safe course is to collect written consent that names your business, keep a record of it and honor every opt-out quickly.
National Do Not Call Registry and calling hours
The FTC's Telemarketing Sales Rule and the FCC's rules restrict telemarketing to numbers on the National Do Not Call Registry, unless the person gave consent or has an established business relationship with you, and limit telephone solicitations to between 8 a.m. and 9 p.m. in the recipient's time zone. If you plan sales calls through WhatsApp calling, apply the same discipline: check consent, keep an internal do-not-call list and respect local time.
State telemarketing laws ("mini-TCPAs")
Several states have their own telephone solicitation laws that can be stricter than federal rules. Florida's Telephone Solicitation Act (Fla. Stat. § 501.059), for example, requires prior express written consent for marketing calls and texts sent with an automated system and lets consumers sue for violations. Oklahoma and other states have passed similar laws. If you market to customers in several states, check the rules of each one.
Truthful messages and the FTC Act
Section 5 of the FTC Act prohibits unfair or deceptive practices, and the Federal Trade Commission enforces it against misleading ads and broken privacy promises. On WhatsApp this means accurate prices and delivery dates, clear terms for offers, and doing what your privacy notice says with the data you collect in chats.
Health information and HIPAA
Clinics, dental offices and other HIPAA covered entities must protect patients' health information, and vendors that handle it on their behalf may need a business associate agreement. Before using any messaging tool with patients, check with your compliance officer what may be sent. A common approach is to keep WhatsApp reminders to the date, time and place, without diagnoses or treatment details.
Meta's WhatsApp rules, and the pause on marketing to US numbers
Meta requires opt-in that names your business before you message someone, approved templates for any message sent outside the 24-hour customer service window, and quick handling of opt-outs. Meta's documentation also says WhatsApp does not currently deliver marketing template messages to users with US phone numbers. Utility, authentication and service messages are still delivered.
This is general information about US rules as we understand them, not legal advice; check with a lawyer for your situation and the states you operate in.
Questions about BelloSend and the WhatsApp Business API
Can I send WhatsApp marketing messages to customers in the US?
Not with marketing templates for now. Meta's documentation says WhatsApp does not currently deliver marketing template messages to users with US phone numbers. You can still answer US customers inside the 24-hour customer service window, send utility templates such as order updates and reminders, and bring people in with Click-to-WhatsApp ads. Marketing templates to opted-in customers in other countries are still delivered.
How much does the WhatsApp Business API cost in the US?
Meta bills its own fees per delivered message. The US is in Meta's North America market, where the list rate effective 1 October 2026 is USD 0.0034 for utility, authentication and service messages. Each business number gets 1,000 free service messages per month. BelloSend adds no fee per message or per contact; you pay one plan price. The free WhatsApp pricing calculator on this site estimates your monthly Meta fees.
Does the TCPA apply to WhatsApp messages?
It is not fully settled. The TCPA was written for phone calls and text messages, and courts have not given a clear answer for app-based messaging like WhatsApp. Many businesses therefore treat WhatsApp marketing as they would SMS: written consent that names the business, a record of when it was given, and quick opt-outs. Meta requires opt-in anyway, so this costs little. Ask a lawyer for your case.
What is the difference between the WhatsApp Business app and the API for a US team?
The WhatsApp Business app is free and built for one phone plus a few linked devices, which works for a small shop. The WhatsApp Business API connects your number to software like BelloSend, so several agents answer from the same number, with assignments, notes, approved templates, a chatbot and an audit history. On the API, Meta charges per delivered message, with 1,000 free service messages per number each month.
Can I keep my existing US business number?
Yes. You connect your existing number through Meta's Embedded Signup or a manual Cloud API setup. If Meta makes your number eligible for Coexistence, you keep using the WhatsApp Business app on your phone while your team answers in BelloSend. With a Direct Cloud API setup, the number works only through BelloSend and the app is disconnected for it. Meta decides eligibility during setup.
Can my team answer customers in English and Spanish?
Yes. Your agents write in whatever language the customer uses, and you can create templates and quick replies in English, Spanish or any other language Meta supports. Tag contacts by language and assign them to the right agent. The BelloSend app itself is available in English, Spanish, French and Arabic, and this website in 52 languages. Our support team answers in English, French or Arabic.
How do I pay for BelloSend in the US?
BelloSend plans, Growth, Pro and Max, are priced in US dollars and billed monthly or yearly, with yearly costing less. Your first payment is covered by a 14-day money-back guarantee, and you can cancel anytime. For invoicing or questions about payment options, contact the team on WhatsApp at +1 505 528 3844 or at contact@bellosend.net. Meta bills its message fees to your own account.
Can a clinic or dental office use BelloSend for patient reminders?
Many practices send appointment reminders on WhatsApp, but health data in the US falls under HIPAA, so check with your compliance officer before you start. BelloSend does not claim HIPAA certification. A cautious approach is to send utility templates with only the date, time and location, with buttons to confirm or reschedule, and to move clinical questions to your usual secure channels.
Does BelloSend connect to Shopify, HubSpot or my CRM?
There is no ready-made Shopify or HubSpot app. On the Max plan, you connect your store, CRM or booking system through BelloSend's scoped API keys and signed webhooks, directly or with Zapier, Make or n8n. A common setup sends an order confirmation or shipping template when your store creates or ships an order, and pushes incoming messages back to your own system.
Can I get the WhatsApp green tick for my US business?
Nobody can guarantee it. The badge, now called an Official Business Account and shown as a blue checkmark, is granted only by Meta. Meta asks for completed Business Verification, at least 30 days on the WhatsApp Business Platform, two-step verification on the number and an approved display name, then decides on its own criteria. Once your number is connected through BelloSend, you can request it in WhatsApp Manager.
Bring your WhatsApp and Instagram operations into one clear workspace.
Give your team the conversations, automation and controls they need without adding another disconnected process.