WhatsApp templates

Template library

WhatsApp order confirmation templates

A WhatsApp order confirmation tells the customer that you received the order, what they bought and what happens next. It is one of the most read messages a shop sends. Below are WhatsApp order confirmation templates you can copy, adapt and submit to Meta, with the category to choose, the rules that get templates approved and how to send them with BelloSend.

WhatsApp order confirmation template examples

Each variable ({{1}}, {{2}} and so on) is replaced with real data when the message is sent. Give Meta a sample value for each one when you submit.

order_confirmation · Utility
Hello {{1}}, thank you for your order {{2}}. We have received it and are preparing it now. Total: {{3}}. We will send you a message when it ships.
order_confirmation_items · Utility
Hi {{1}}, your order {{2}} is confirmed. Items: {{3}}. Estimated delivery: {{4}}. Reply to this message if anything needs to change.
  • Change address
  • Talk to us
order_received_pickup · Utility
Hello {{1}}, we have received your order {{2}}. It will be ready for pickup at {{3}} from {{4}}. Please bring your order number with you.
order_confirmation_payment · Utility
Hi {{1}}, we received your payment of {{2}} for order {{3}}. Your receipt is attached to your account. Thank you for shopping with us.
order_update_needed · Utility
Hello {{1}}, we need one detail to complete your order {{2}}: {{3}}. Please reply here so we can ship it on time.
  • Reply now

Which category is an order confirmation template?

An order confirmation is a Utility template. Meta defines Utility templates as messages about a specific transaction, account or request the customer started, such as an order, a payment or a booking.

Keep the message strictly about the order. If you add a discount code, a "you may also like" line or a link to a sale, Meta can classify the template as Marketing, which is priced higher and follows stricter sending limits. Send promotions as a separate Marketing template.

Meta charges per delivered template message, with rates that depend on the category and the customer's country. Since 1 October 2026, Meta charges Utility templates even inside the 24-hour customer service window. BelloSend adds no fee per message: Meta bills its fees directly.

Tips to get your order confirmation template approved

  • Do not start or end the body with a variable. Write "Hello {{1}}," rather than "{{1}}, your order", and finish with a full sentence.
  • Number variables in order ({{1}}, {{2}}, {{3}}) and do not place two variables side by side without words between them.
  • Give realistic sample values, for example "Sara" and "#10482", so the reviewer understands the message.
  • Keep enough fixed text around the variables. A template that is mostly variables looks like it could carry any content and is often rejected.
  • Use a clear name in lowercase with underscores, such as order_confirmation, and pick the language you actually send in.
  • Leave out promotional wording. Words like "sale", "offer" or "discount" push the template into Marketing.

How to send WhatsApp order confirmations with BelloSend

  1. Create or sync the template

    Create the template in BelloSend's template management, or create it in Meta's WhatsApp Manager and sync it. BelloSend shows its approval status.

  2. Wait for Meta's review

    Meta reviews every template. Most reviews are quick, but you can only send a template once Meta approves it.

  3. Send it from the inbox

    Any agent can send an approved template to a contact from the shared inbox, for example when an order is taken by phone or in a chat. Message templates are part of every plan.

  4. Or send it automatically

    Connect your store or order system through BelloSend's API and webhooks so every new order triggers the template. The API and webhooks are included in the Max plan.

  5. Follow up in the same thread

    When the customer replies, the conversation lands in the shared inbox with the order message above it, so the team answers with full context.

Facts checked on 2026-10-05. https://developers.facebook.com/docs/whatsapp/business-management-api/message-templates · https://developers.facebook.com/docs/whatsapp/updates-to-pricing/new-template-guidelines · https://developers.facebook.com/docs/whatsapp/pricing

Frequently asked questions

Is a WhatsApp order confirmation template Utility or Marketing?

Utility, as long as it only covers the order the customer placed. Adding promotions or product suggestions can make Meta classify it as Marketing.

Can I send an order confirmation without a template?

Only if the customer messaged you in the last 24 hours, because the customer service window is open. Outside that window, WhatsApp requires an approved template.

Does BelloSend connect to my online store?

BelloSend has no ready-made store apps. You connect your store, CRM or a tool like Zapier, Make or n8n through BelloSend's API and webhooks, included in the Max plan.

How much does an order confirmation cost to send?

Meta sets the price per delivered message by category and country, and since 1 October 2026 a Utility template is charged even inside an open 24-hour window. BelloSend adds no fee per message.

Can I add buttons to the template?

Yes. Quick-reply buttons such as "Change address" or "Talk to us" let the customer answer in one tap, and the reply arrives in your inbox.

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