Industries · Ecommerce
WhatsApp for ecommerce: orders, COD confirmation and support in one inbox
Online shoppers already ask their questions on WhatsApp: is it in stock, when will it arrive, can I change the size. BelloSend gives your store a shared WhatsApp and Instagram inbox on Meta's official WhatsApp Business Platform, so your team can answer those questions, confirm orders and send updates without passing one phone around.
What ecommerce teams use WhatsApp for
Most stores start with support, then add order messages and automation once the basics run well.
Product and catalogue questions
Customers send a photo or a product link and ask about sizes, colours, stock or delivery. Your agents answer from one queue, with quick replies for the questions that come up every day.
Cash-on-delivery confirmation
Send an approved utility template after each COD order with buttons such as "Confirm" and "Cancel". Confirmed orders go to shipping, and unclear answers land with an agent.
Order and shipping updates
Tell customers when an order is confirmed, shipped or ready for pickup. Delivery, read and failure status are visible for every message.
Abandoned cart reminders
Your store sends a cart event to BelloSend through the API, and BelloSend sends an approved template to customers who opted in to hear from you.
Instagram DMs and comments
Shoppers who find you on Instagram can ask in a DM or under a post. You answer them in the same inbox, in public under the post or privately in a DM.
Promotions to opted-in customers
Send WhatsApp campaigns with approved marketing templates to segments built from tags and CSV imports.
How to set up WhatsApp for your online store
Connect your number
Connect your WhatsApp Business number through Meta Embedded Signup or manual Cloud API setup. If Meta makes your number eligible for Coexistence, you can keep using the WhatsApp Business app on it.
Invite your team
Add agents, give them roles and assign conversations so every order question has an owner.
Prepare your templates
Write and sync templates for order confirmation, COD confirmation and shipping updates. Meta must approve each one before you can use it to start a conversation.
Connect your store
BelloSend has no ready-made store apps. You connect your store, CRM or a tool like Zapier, Make or n8n through BelloSend's API and signed webhooks.
Automate the repeat questions
Use keyword replies and chatbot flows for "where is my order" and opening hours, with a human hand-off for everything else.
COD confirmation on WhatsApp
In markets where many orders are paid in cash on delivery, a quick confirmation before shipping saves wasted trips and returned parcels. A short utility template with the order number, the total and two quick-reply buttons is usually enough.
When a customer taps a button, the reply arrives in the inbox like any other message. A chatbot workflow can tag the contact or route the conversation, and a signed webhook can tell your store system what the customer chose.
Which BelloSend plan fits your store
| What you need | Plan that includes it |
|---|---|
| Shared inbox, contacts, tags, message templates | Growth, Pro and Max |
| Chatbot and AI, Instagram comment replies, WhatsApp calling, user roles | Pro and Max |
| API and webhooks (store integration, automatic order messages, cart reminders) | Max |
| WhatsApp campaigns to opted-in customers | Max |
Good practice for ecommerce messages on WhatsApp
- Collect opt-in at checkout before you send marketing messages.
- Keep order messages short: order number, status, one clear next step.
- Use utility templates for order updates and marketing templates for offers. Meta decides the final category.
- Answer quickly while the customer service window is open, and use templates once it has closed.
- Contacts are unlimited on every plan, so you do not have to delete old customers to stay under a limit.
Frequently asked questions
Can BelloSend send order confirmations automatically?
Yes, through the API. Your store or an automation tool calls BelloSend's API when an order is placed, and BelloSend sends your approved template. API and webhooks are included in the Max plan.
Does BelloSend have a Shopify or WooCommerce app?
No. There is no app marketplace. You connect your store through BelloSend's API and webhooks, directly or through tools such as Zapier, Make or n8n.
Can I send abandoned cart messages on WhatsApp?
Yes, if the customer opted in. Your store sends the cart event through the API and BelloSend sends an approved marketing template. Meta charges its own fee for marketing messages; BelloSend adds no fee per message.
Can several people answer customers from one WhatsApp number?
Yes. Every plan includes the shared inbox. You assign conversations to agents or teams and keep notes and history on each chat.
Do I need the official WhatsApp Business API?
BelloSend works on Meta's official Cloud API. You connect your own number, and with Coexistence, where Meta allows it, you can keep using the WhatsApp Business app on the same number.