Template library
WhatsApp abandoned cart templates
Many shoppers add products to their cart and leave before paying. A WhatsApp abandoned cart message reminds them of what they left and gives them an easy way to finish or ask a question. Below are WhatsApp abandoned cart templates, the category Meta expects, the consent you need and how to send them through BelloSend's API.
WhatsApp abandoned cart template examples
Abandoned cart messages are Marketing templates. Send them only to shoppers who agreed to receive messages from you on WhatsApp.
Hello {{1}}, you left {{2}} in your cart. Your items are still saved, and you can complete your order whenever you are ready.
- Complete my order
- I have a question
Hi {{1}}, did something stop you from finishing your order? Reply here with any question about size, delivery or payment and our team will help.
- Talk to us
Hello {{1}}, the {{2}} in your cart is selling fast and we have only {{3}} left. Complete your order soon to keep it.
- Complete my order
Hi {{1}}, your cart is waiting. Use the code {{2}} at checkout to get {{3}} off your order until {{4}}. Happy shopping.
- Complete my order
- Stop promotions
Hello {{1}}, complete your order today and delivery is free. Your cart total is {{2}}. Tap below to finish in a minute.
- Complete my order
- Stop promotions
Which category is an abandoned cart template?
Abandoned cart reminders are Marketing templates. The customer has not placed an order yet, so the message encourages a purchase. Meta's guidelines treat that as Marketing even when there is no discount in the text.
Submitting a cart reminder as Utility does not help: Meta can change the category during review. Choose Marketing from the start.
Meta charges Marketing messages per delivered message, by country, and Marketing rates are usually higher than Utility rates. Meta can also limit how many marketing messages one person receives. BelloSend adds no fee per message.
Consent and good practice
- Collect clear opt-in for WhatsApp messages at checkout or signup, naming your business and WhatsApp.
- Send one reminder, perhaps two, not a series. Too many messages lead to blocks and a lower quality rating.
- Offer an easy way out, such as a "Stop promotions" button, and respect it.
- Send soon after the cart is left, while the shopper still remembers it.
Tips to get your abandoned cart template approved
- Do not begin or end the body with a variable. Start with "Hello {{1}}," and close with words.
- Do not put variables side by side; keep plain text between them.
- If you use a checkout link, use a URL button and give a sample link from your own domain.
- Avoid misleading urgency. Only say stock is low if it is.
How to send abandoned cart messages with BelloSend
Create the Marketing template
Create the template in BelloSend or sync it from WhatsApp Manager, and wait for Meta's approval.
Detect the abandoned cart in your store
BelloSend does not watch your store. Your store, or a tool like Zapier, Make or n8n, detects the abandoned cart and the opt-in.
Send through the API
Your system calls BelloSend's API to send the template to that shopper. The API and webhooks are included in the Max plan.
Answer questions in the inbox
When a shopper replies, the conversation lands in the shared inbox so an agent can help them finish the order.
Facts checked on 2026-10-05. https://developers.facebook.com/docs/whatsapp/business-management-api/message-templates · https://developers.facebook.com/docs/whatsapp/updates-to-pricing/new-template-guidelines · https://developers.facebook.com/docs/whatsapp/pricing
Frequently asked questions
Is an abandoned cart message Marketing or Utility?
Marketing. The shopper has not ordered yet, so Meta treats the reminder as promotional, with or without a discount.
Does BelloSend have a Shopify abandoned cart app?
No. BelloSend has no store apps. You send cart reminders from your store or an automation tool through BelloSend's API, included in the Max plan.
Do I need opt-in to send abandoned cart messages?
Yes. Send them only to shoppers who agreed to receive WhatsApp messages from your business, and honour opt-outs.
How much does a cart reminder cost?
Meta charges its Marketing rate for the shopper's country per delivered message. BelloSend adds no fee per message. Use the pricing calculator to estimate it.
How many reminders should I send?
One or two at most. More messages tend to annoy shoppers and can lower your quality rating.