Template library
WhatsApp Black Friday templates
Black Friday inboxes are full, and WhatsApp messages are read more often than emails. A short, clear WhatsApp Black Friday message can reach your opted-in customers at the right moment. Here are WhatsApp Black Friday templates for each stage of the sale, the category Meta applies, approval tips and how to send them as a campaign with BelloSend.
WhatsApp Black Friday template examples
All of these are Marketing templates. Keep each one short and give it one clear action.
Hello {{1}}, as one of our customers you get early access to our Black Friday sale from {{2}}. Up to {{3}} off on selected products while stock lasts.
- Get early access
- Stop promotions
Hi {{1}}, Black Friday at {{2}} has started. Enjoy {{3}} off on {{4}} until Sunday night. Tap below to see the offers.
- See the offers
- Stop promotions
Hello {{1}}, here is your Black Friday code: {{2}}. It gives you {{3}} off at checkout until {{4}}. Thank you for shopping with us.
- Shop now
Hi {{1}}, our Black Friday offers end tonight at {{2}}. If something is still in your wishlist, now is the time.
- Shop now
- Stop promotions
Hello {{1}}, Cyber Monday is here: {{2}} off online only, today until midnight. Questions about sizes or delivery? Reply to this message.
- Shop now
- Talk to us
A simple Black Friday WhatsApp sequence
A few days before
Early access for your best customers, tagged as VIP in BelloSend.
Launch day
One message to all opted-in contacts with the main offer.
Last day
A last-chance reminder, only to contacts who have not bought yet.
Cyber Monday
An online-only offer for contacts who prefer to shop on the web.
Which category are Black Friday templates?
Black Friday and Cyber Monday messages are Marketing templates. They promote a sale. There is no way to send them as Utility.
Meta charges Marketing messages per delivered message at a rate for each country, and Meta can limit how many marketing messages a person receives from businesses. BelloSend adds no fee per message. Estimate your campaign cost with the pricing calculator.
Tips to get Black Friday templates approved and read
- Submit templates at least two weeks before the sale. Review times can grow when many businesses submit at once.
- Do not start or end the body with a variable, and never put two variables side by side.
- Give sample values that make sense: "Sara", "20%", "all shoes", "Sunday 30 November".
- Be honest. Only promise discounts and stock you really have.
- Use quick-reply or URL buttons for the action, and add a "Stop promotions" option.
- Send to opted-in contacts only, and avoid sending the same person several messages a day.
How to run a Black Friday campaign with BelloSend
Create and sync templates
Create your Black Friday templates in BelloSend or WhatsApp Manager, and check their approval status in BelloSend.
Segment opted-in contacts
Import contacts by CSV and use tags, such as "VIP" or "bought shoes", to target each message. Contacts are unlimited on every plan.
Launch the campaign
Pick the template and the segment and send. WhatsApp campaigns are included in the Max plan.
Handle the replies
Replies about sizes, stock and delivery arrive in the shared inbox. Assign them to agents and use quick replies to answer faster.
Measure
Check delivery, read and failure status per campaign in BelloSend's analytics.
Facts checked on 2026-10-05. https://developers.facebook.com/docs/whatsapp/business-management-api/message-templates · https://developers.facebook.com/docs/whatsapp/updates-to-pricing/new-template-guidelines · https://developers.facebook.com/docs/whatsapp/pricing
Frequently asked questions
Can Black Friday messages be sent as Utility templates?
No. Sales and promotions are Marketing. Meta can change the category of a promotional template submitted as Utility.
Which BelloSend plan sends WhatsApp campaigns?
The Max plan includes WhatsApp campaigns. Growth and Pro let agents send approved templates to contacts one at a time.
How much will a Black Friday campaign cost?
Meta charges its Marketing rate per delivered message, depending on each contact's country. BelloSend adds no fee per message. Use the pricing calculator for an estimate.
When should I submit Black Friday templates?
At least two weeks ahead, so you have time to fix and resubmit a rejected template.
Can I send a campaign on Instagram too?
Yes, to people who messaged you on Instagram in the last 24 hours. Instagram campaigns are included in the Max plan. You can't message anyone else on Instagram; that is Meta's rule. Your Black Friday campaign to all opted-in customers goes out on WhatsApp.