Industries · Salons and beauty
WhatsApp for salons and beauty businesses
Hair salons, nail studios, spas and beauty clinics get most of their bookings from WhatsApp and Instagram. Clients ask for a slot, send a photo of the look they want and ask about prices. BelloSend brings WhatsApp and Instagram into one shared inbox, so the whole team can book clients, send reminders and keep track of regulars.
How salons and beauty businesses use WhatsApp
Bookings by chat
Clients ask for a time and a service. Whoever is at the desk answers from the shared inbox, in the browser or the Android app.
Appointment reminders
Send an approved utility template the day before, with "Confirm" and "Reschedule" buttons, to cut no-shows.
Instagram DMs, comments and mentions
People ask "how much?" under your posts and mention you in their stories. Answer comments in public or privately in a DM, from the same inbox. Instagram comment replies are included in the Pro and Max plans.
Client tags
Tag clients by service, stylist or visit frequency. Contacts are unlimited on every plan.
Price list and service menu
Save your price list, aftercare advice and directions as quick replies, or let a chatbot send them.
Seasonal offers
Send a holiday offer or a new service announcement to clients who opted in, as a WhatsApp campaign. Campaigns are included in the Max plan.
Instagram and WhatsApp together
Instagram is where many clients discover a salon, and WhatsApp is where they book. BelloSend shows both in one queue, with the contact and message history in one view.
On Instagram, a business can only reply to people who wrote first, within 24 hours of their last message. Instagram campaigns, in the Max plan, reach only people who messaged you on Instagram in the last 24 hours; you can't message other followers (Meta's rule). Ice breakers and a persistent menu on your Instagram profile help people start the conversation, for example with "Book an appointment" or "See prices".
Setting up your salon
Connect WhatsApp and Instagram
Connect your WhatsApp number through Meta Embedded Signup or manual Cloud API setup, then connect your Instagram professional account. Coexistence, where Meta allows it, keeps the WhatsApp Business app on your number.
Add your team
Invite stylists or front-desk staff and assign conversations to them.
Prepare templates
Write a reminder template and a booking confirmation, and submit them to Meta for approval.
Automate the first answer
A chatbot can share the price list and ask which service and day the client wants, then hand over to a person. Chatbot and AI are in the Pro and Max plans.
Plans for salons
| What you need | Plan that includes it |
|---|---|
| Shared inbox for WhatsApp and Instagram DMs, contacts, templates | Growth, Pro and Max |
| Instagram comments and mentions, chatbot and AI, calling | Pro and Max |
| Campaigns, API and webhooks to your booking software | Max |
Good practice for salon messages
- Ask clients during booking whether they want reminders and offers on WhatsApp.
- Put the service, date, time and stylist in every reminder.
- Save aftercare advice as a quick reply and send it after each appointment.
- Tag clients who book often, so the team can offer them the first slots for new services.
- Keep offers occasional and useful, so clients do not block your number.
Frequently asked questions
Can clients book a salon appointment on WhatsApp?
Yes. Staff confirm bookings in the chat, or a WhatsApp Flow collects the service, date and time. BelloSend is not a booking calendar; you record the appointment in your usual system.
Can BelloSend send appointment reminders automatically?
Yes, if your booking software sends events to BelloSend's API, or through Zapier, Make or n8n. API and webhooks are included in the Max plan. You can also send reminders one by one from the inbox.
Can I reply to Instagram comments from the same inbox?
Yes. Comments and mentions appear beside your DMs, and you reply in public under the post or privately in a DM. This is included in the Pro and Max plans.
Can I send a promotion to all my Instagram followers?
Not to all of them. Instagram campaigns, in the Max plan, reach only people who messaged you on Instagram in the last 24 hours. You can't message anyone else on Instagram; that is Meta's rule. Promotions to everyone else go out on WhatsApp, to clients who opted in, as campaigns in the Max plan.
Is there a limit on how many clients I can save?
No. Contacts are unlimited on every BelloSend plan.