WhatsApp templates

Template library

WhatsApp feedback request templates

Customer feedback tells you what works and what to fix. A WhatsApp feedback request is easy to answer: one tap on a rating button or a short reply. Below are WhatsApp feedback request templates for orders, visits and services, which Meta category each one falls in, approval tips and how to collect answers with BelloSend.

WhatsApp feedback request template examples

Rating buttons make answering fast. Each tap arrives in your inbox as a reply.

order_feedback · Utility
Hello {{1}}, your order {{2}} was delivered on {{3}}. Did everything arrive in good condition?
  • Yes, all good
  • There is a problem
service_rating · Marketing
Hi {{1}}, thank you for choosing {{2}}. How would you rate your experience with us today?
  • Very good
  • Good
  • Not good
review_request · Marketing
Hello {{1}}, we hope you are enjoying your {{2}}. Would you take a minute to leave us a review? It helps other customers choose.
  • Leave a review
  • No thanks
visit_feedback · Marketing
Hi {{1}}, thank you for visiting us on {{2}}. Was there anything we could do better next time? Simply reply to this message.
survey_invite · Marketing
Hello {{1}}, we are improving {{2}} and would value your opinion. Our survey takes about {{3}} minutes. Thank you for your help.
  • Start the survey

Is a feedback request Marketing or Utility?

Most feedback requests are Marketing templates. General surveys, review requests and "how was your experience" messages do not concern a specific transaction, so Meta classifies them as Marketing.

A message tied to a specific order or booking, such as checking that a delivered order arrived in good condition, can be accepted as Utility. Meta decides during review and can change the category. Asking for a public review or rating your brand usually counts as Marketing.

Meta charges per delivered template message by category and country. BelloSend adds no fee per message. Use the pricing calculator to estimate the cost of a survey campaign.

Tips to get your feedback request template approved

  • Do not start or end the body with a variable, and keep text between variables.
  • Ask one clear question per message. Long surveys belong on a form or in a WhatsApp Flow.
  • Use quick-reply buttons for ratings so customers answer in one tap.
  • Do not offer a reward in exchange for a positive review. Ask for honest feedback.
  • Send the request soon after the purchase or visit, while the experience is fresh.

How to collect WhatsApp feedback with BelloSend

  1. Create the template

    Create the feedback template in BelloSend or sync it from WhatsApp Manager, and wait for Meta to approve it.

  2. Send it after the order or visit

    Send it from the inbox to one contact, automatically through the API from your store or booking system, or as a WhatsApp campaign to a tagged segment. API, webhooks and campaigns are included in the Max plan.

  3. Collect longer answers with a Flow

    For a full survey, build a form with BelloSend's WhatsApp Flows builder so customers answer inside WhatsApp.

  4. Act on unhappy answers

    When a customer taps "Not good", assign the conversation to an agent who can fix the problem, with notes and history in one place.

  5. Watch the trend

    Tag contacts by their answer and follow messages, sessions and agent performance in BelloSend's live analytics.

Facts checked on 2026-10-05. https://developers.facebook.com/docs/whatsapp/business-management-api/message-templates · https://developers.facebook.com/docs/whatsapp/updates-to-pricing/new-template-guidelines · https://developers.facebook.com/docs/whatsapp/pricing

Frequently asked questions

Is a WhatsApp feedback request Marketing or Utility?

Usually Marketing. A check tied to a specific order or booking can be Utility, but Meta makes the final decision during review.

Can I collect star ratings on WhatsApp?

Yes, with quick-reply buttons such as "Very good", "Good" and "Not good", or with a WhatsApp Flow for longer surveys.

Where do the answers go in BelloSend?

Replies and button taps arrive in the shared inbox. On the Max plan, they can also be sent to your own system through signed webhooks.

Can I offer a discount for a review?

It is better not to. Review platforms often forbid rewarded reviews, and a discount makes the template promotional.

How much does a feedback request cost?

Meta charges per delivered message, at the Marketing or Utility rate for the customer's country. BelloSend adds no fee per message.

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