Countries
WhatsApp CRM and WhatsApp Business API in the UAE
In the United Arab Emirates, WhatsApp is a normal channel for sales, bookings and support. A WhatsApp CRM lets your team share one number, with every chat assigned and tracked. BelloSend runs on Meta's official WhatsApp Business API and our team supports customers in Arabic and French.
WhatsApp in the UAE: many languages, one inbox
Arabic is the official language and English is widely used in business. The UAE also has a large international population, so your customers may write in many languages. BelloSend's public website is available in 52 languages, including Arabic, English, French and Russian.
Real estate, retail, hospitality and travel companies use WhatsApp to answer leads quickly and to send booking and order updates. Collect opt-in before marketing and follow Meta's rules and UAE data-protection law.
Common WhatsApp CRM uses in the UAE
Lead follow-up
Route new chats to the right agent, add notes and tags, and keep the full history when a lead comes back.
Bookings and confirmations
Send utility templates for viewings, appointments and reservations, with buttons to confirm.
Arabic and English templates
Keep each template in both languages so every customer gets the right one.
WhatsApp calls
When Meta enables calling for your number, take and place WhatsApp calls in the browser or the Android app on Pro and Max.
WhatsApp Business API prices in the UAE: Meta rates per message
Meta list rates in US dollars per delivered message, for recipients with a +971 number. Rate card effective 1 October 2026, before volume discounts. Meta bills these fees; BelloSend adds no fee per message.
| Category | Meta rate per delivered message (USD) | When it applies |
|---|---|---|
| Marketing | $0.0576 | Offers, promotions, product news, re-engagement. Marketing has no volume tiers. |
| Utility | $0.0157 | Order confirmations, delivery updates, payment reminders. Charged inside and outside the 24-hour window since 1 October 2026. |
| Authentication | $0.0157 | One-time passwords and login codes. |
| Authentication (international) | $0.051 | Only for very large senders (over 750,000 authentication messages in 30 days to these markets) whose primary business location is outside the UAE. Most businesses pay the normal authentication rate. |
| Service | $0.0157 | Free-form replies inside the 24-hour window, after the first 1,000 free service messages per business number each month. |
How Meta bills WhatsApp messages in the UAE
Meta charges per delivered message, by category and by the recipient's country code. Messages customers send you are free. Each business phone number gets 1,000 free service messages per month, with no roll-over. After that, service replies cost the service rate above.
Since 1 October 2026, utility templates sent inside an open 24-hour window are charged again. A chat started from a Click-to-WhatsApp ad opens a free window of up to 7 days. Utility and authentication get volume discounts at high volume. Meta changes prices only on the first day of a quarter; the next possible change is 1 January 2027.
The UAE is its own market on Meta's rate card, and Meta raised its marketing rate on 1 October 2026. Meta also publishes its rate card in UAE dirhams.
BelloSend plans for businesses in the UAE
BelloSend is one monthly price per workspace, with unlimited contacts on every plan. Growth covers the shared inbox and templates. Pro adds the chatbot and AI, WhatsApp calling and user roles. Max adds WhatsApp campaigns, Instagram campaigns (to people who messaged you in the last 24 hours) and the API and webhooks.
BelloSend shows its prices in US dollars, or in your local currency for reference. The website can show them in UAE dirhams or US dollars, converted at the day's exchange rate for reference.
New customers get a 14-day money-back guarantee on their first payment.
How to start with the WhatsApp Business API in the UAE
Book a call
Write to us on WhatsApp at +1 505 528 3844 or at contact@bellosend.net. We create your workspace.
Connect your number
Use Meta Embedded Signup or a manual Cloud API setup. With Coexistence, where Meta allows it, you keep the WhatsApp Business app too.
Create your templates
Write templates in Arabic and English. Keep transactional messages in the Utility category and promotions in Marketing, as Meta checks the content.
Invite your team
Add agents and assign conversations so every chat has one owner.
Facts checked on 2026-10-05. https://developers.facebook.com/docs/whatsapp/pricing/ · https://developers.facebook.com/docs/whatsapp/pricing/authentication-international-rates/ · https://business.whatsapp.com/products/platform-pricing
Frequently asked questions
How much does a WhatsApp message cost in the UAE?
On Meta's rate card effective 1 October 2026, a delivered message to a number in the UAE costs $0.0576 for marketing, $0.0157 for utility, $0.0157 for authentication and $0.0157 for service replies after the first 1,000 free service messages per number each month. Meta bills these fees, not BelloSend.
Are customer service replies on WhatsApp still free?
Partly. Since 1 October 2026, each business phone number gets 1,000 free service messages per month. After that, Meta charges the service rate for each reply. Replies inside a free window opened by a Click-to-WhatsApp ad stay free for up to 7 days.
Can several agents use one WhatsApp number in the UAE?
Yes. With the WhatsApp Business API and BelloSend, several agents answer from one number. Growth includes 2 team members, Pro 4 and Max 10.
Which languages does BelloSend support?
The public website is available in 52 languages, including Arabic and English. Our team supports customers in Arabic and French.
Is BelloSend an official WhatsApp partner?
BelloSend uses Meta's official WhatsApp Cloud API, and BelloCloud LLC is verified by Meta as a Tech Provider. BelloSend is not a Meta Business Partner, and it cannot promise a green tick. Meta decides that.